Waitrose elevates its No.1 range by introducing top-grade British wagyu beef, set to hit shelves on 18th September.
- Five new wagyu products, including steaks and burgers, graded on the BMS scale, ensure high-quality standards.
- The retailer confirms a minimum grade six on the BMS for its wagyu beef, the highest supermarket offering.
- Pedigree wagyu bulls sire all cattle, aligning with Waitrose’s commitment to welfare and quality.
- An introductory offer provides a 20% discount on the new range until 23rd October.
Waitrose is poised to elevate its No.1 range by unveiling the highest standard of British wagyu beef in supermarkets. As of 18th September, stores will feature five newly introduced wagyu beef products, such as meatballs, sirloin steak, rump steak, ribeye steak, and burgers. Each product is graded on the globally recognised Beef Marbling Scale (BMS), underscoring the quality and texture of the meat.
The Beef Marbling Scale, or BMS, assigns scores from zero to nine, with higher numbers indicating superior tenderness and flavour. According to Waitrose, each of its wagyu offerings is rated at least a six on this scale, a distinction not matched by any other supermarket. This grade is to be prominently displayed on each product, assuring customers of the quality they can expect.
Reflecting its dedication to excellence, Waitrose sources its wagyu beef from cattle sired by registered pedigree wagyu bulls. This practice aligns with the retailer’s esteemed commitment to delivering not only exceptional taste but also high welfare standards. Tina Edwards, the wagyu beef product developer, highlighted the burgeoning demand by stating, “It’s no secret that wagyu beef is in higher demand than ever before – with searches for wagyu burgers up more than 100% on Waitrose.com compared to the same time last year.”
Pricing for these premium products ranges from £4.70 to £14. A limited-time introductory offer grants a 20% discount, lasting until 23rd October. This product launch signifies the latest in a series of enhancements to Waitrose’s No.1 range, following a substantial relaunch in June, which saw nearly 200 new or improved items. Subsequent expansions included their confectionery and Indian ready meal ranges.
In addition to the wagyu beef introduction, the retailer has invested £10 million into price reductions across nearly 250 products within its No.1 and Duchy Organic ranges. This effort underscores Waitrose’s strategy to balance premium product offerings with competitive pricing, ensuring both quality and value for their customers.
Waitrose’s introduction of top-grade British wagyu beef reinforces its standing as a purveyor of premium products in the supermarket sector.
