As the Bank Holiday weekend approaches, Brits are preparing for potentially the last major BBQ of the year.
- A recent surge at supermarkets reveals increased sales of BBQ essentials and alcoholic beverages.
- Tesco anticipates selling over four million units of beer and wine during the weekend.
- Earlier reports indicate a shift towards cost-effective home barbecues among UK consumers.
- Weather and timing contribute to the expected increase in BBQ gatherings.
Ahead of the Bank Holiday weekend, there has been a noticeable rise in grocery purchases as people gear up for possibly the last significant BBQ events of the year. This trend is evidenced by increased sales in popular BBQ items such as burgers, sausages, and plant-based meat options, along with a high demand for beverages like beer and wine.
Supermarkets have observed this pattern, with Tesco reporting a substantial increase in the sales of classic BBQ foods. The retailer forecasts over 300,000 packs of burgers and BBQ meats sold, alongside one million packs of burger and hot dog rolls. Additionally, 1.25 million packs of sausages and 2.25 million ice creams and lollies are expected to be purchased during this period.
A contributing factor to this purchasing behaviour is a 25% discount on six bottles of wine or fizz available to Clubcard members until Monday, which has led to a prediction that wine sales may surpass that of beer this holiday. Tesco estimates over four million bottles and cans of beer to be sold.
Research from the Co-op earlier this year highlighted a significant trend among Brits towards more economical home barbecues. Approximately 56% of individuals expressed a preference for hosting BBQs at home over dining out at pricier locations. This behaviour is driven by cost-saving strategies as people spend time with loved ones.
Further insights from Tesco’s BBQ meat buyer, Lucy Draper, suggest that with schools resuming soon and many returning from holidays, this weekend is an opportune moment for one last outdoor celebration. Moreover, the unusual increase in rainy days this summer has limited BBQ opportunities, adding to the anticipated spike in BBQ gatherings this weekend.
Britain’s supermarkets are poised for robust BBQ-related sales this Bank Holiday as consumers make the most of their final summer gatherings.
