Burberry has made a strategic leadership move by appointing Paul Price as its new chief product merchandising and planning officer.
- Price previously held the position of chief merchandising officer at Burberry from 2007 to 2017.
- He has extensive experience, including being CEO of Topshop/Topman and working at James Perse and his consultancy firm.
- This move is part of Burberry’s ongoing leadership restructure under CEO Joshua Schulman.
- Price is set to begin his role on 9 December and will relocate to London at the start of 2025.
Burberry has strategically appointed Paul Price as the new chief product merchandising and planning officer in a move to strengthen its leadership team. Known for his experience in the retail sector, Price previously served as Burberry’s chief merchandising officer from 2007 to 2017. He later advanced to lead Topshop/Topman as CEO, extending his leadership capabilities in fashion retail.
Paul Price’s extensive background in the industry includes his tenure as chief executive at the premium lifestyle brand James Perse in Los Angeles from 2020 to 2021. Additionally, his experience is further enhanced through his independent consultancy work. This varied experience equips him with a diverse skill set that is expected to benefit Burberry as they navigate the challenges of the luxury fashion market.
Burberry’s decision to appoint Price aligns with the company’s ongoing efforts to revitalise its leadership under the direction of newly appointed CEO Joshua Schulman, who took on his role in July following Jonathan Akeroyd. Since Schulman’s appointment, Burberry has made several key leadership changes, which include Jonathan Kiman’s appointment as chief marketing officer and Laura Dubin-Wander as president of Americas.
Price is expected to commence his new role on 9 December, taking on responsibilities that encompass leading the merchandising, planning, licensing, architecture, and showroom teams. He will directly report to CEO Schulman, becoming a part of Burberry’s executive committee. His strategic insights and leadership style aim to drive the brand’s continued growth and development.
Paul Price expressed his enthusiasm stating, “Burberry is such an iconic brand with an incredible legacy in British fashion and luxury. Its rich history and unique cultural resonance set it apart and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.” This reflects the optimism and vision both Price and Burberry share for the future.
The appointment of Paul Price signifies Burberry’s commitment to enhancing its leadership team to ensure future growth and success.
