Burberry has taken legal steps to protect its brand identity.
- The case involves High Court proceedings initiated against discount retailer B&M.
- B&M allegedly sold pet products under a misleading brand name.
- These items featured a print similar to Burberry’s classic design.
- B&M has not commented on the litigation initiated by Burberry.
Burberry, the well-known luxury fashion brand, has begun legal action in the High Court against B&M. The proceedings, reported by Sky News, centre around claims that B&M falsely represented goods under the Burberry name. The case highlights Burberry’s efforts to safeguard its brand identity.
B&M reportedly sold a line of pet accessories that included dog bowls, toys, blankets, mats, and beds under the ‘furberry’ brand. These products incorporated a design featuring red, white, and black checks on a beige background, a pattern reminiscent of Burberry’s signature style.
Amid these legal developments, Burberry has declined to provide any comments on the ongoing court action. Similarly, B&M has not responded to requests for a statement regarding the accusations brought against them by Burberry.
This legal move comes at a time when Burberry is implementing a programme to recover from recent financial challenges. The company reported an adjusted operating loss of £41 million for the six months ending 28 September, prompting a strategic shift to focus on core areas like outerwear and scarves.
Burberry’s legal action against B&M underscores its commitment to maintaining brand integrity amidst financial challenges.
