Burberry appoints former Topshop CEO, Paul Price, to lead product merchandising and planning.
- Price returns to Burberry, having previously served as chief merchandising officer for a decade.
- Price will join the executive committee and work directly under CEO Joshua Schulman.
- His appointment marks a significant strategic move for Burberry’s future growth.
- The new role includes overseeing merchandising, planning, licensing, architecture, and showrooms.
Burberry has strategically appointed Paul Price, ex-Topshop CEO, as its new head of product merchandising and planning. This decision sees Price returning to the luxury British brand after leaving seven years ago, following a significant tenure as chief merchandising officer from 2007 to 2017. In this previous role, he contributed to a period of substantial growth for the company.
After exiting Burberry, Price’s career advanced as he assumed the role of chief executive at Topshop and Topman. Subsequently, he led James Perse in Los Angeles and later established his own consulting firm in 2021. His diverse experience stands as a testament to his capability in steering complex retail operations.
Price’s new responsibilities at Burberry will encompass leading merchandising and planning efforts. He will also oversee functions in licensing, architecture, and showroom management, positioning him as a key figure within the company’s operational framework. Price is expected to integrate his extensive experience to enhance these crucial areas.
Burberry’s CEO, Joshua Schulman, expressed his enthusiasm for Price’s return, highlighting his previous achievements in fostering growth through innovative product strategies. Schulman anticipates that Price will be instrumental in driving both commercial success and creative development within the brand.
In response to his new appointment, Price conveyed his excitement about rejoining Burberry, describing it as a brand with a unique legacy in British fashion. “Its rich history and unique cultural resonance set it apart,” Price stated, expressing his eagerness to contribute to Burberry’s next chapter.
Paul Price’s reappointment is poised to propel Burberry into a new era of strategic growth and development.
