CDS Superstores, the owner of The Range and Wilko, acquires Homebase brand and UK outlets.
- The acquisition includes the brand’s name, intellectual property, and up to 70 stores nationwide.
- These outlets will continue as Homebase for a few months before being rebranded as The Range.
- The deal potentially saves 1,600 jobs while leaving uncertainty for employees at 60 other branches.
- CDS plans to expand its presence by integrating Homebase with its current retail strategy.
CDS Superstores has successfully purchased the Homebase brand, gaining control over its intellectual property and up to 70 stores across the United Kingdom. This acquisition follows CDS’s strategy of expanding its retail portfolio, having previously acquired Wilko.
Initially, the Homebase outlets will continue to operate under their current branding. However, over the coming months, these stores will undergo a transformation and reopen as The Range outlets, promising a comprehensive product range that merges The Range’s offerings with Homebase’s expertise in garden, showroom, and DIY sectors.
Alex Simpkin, CEO of CDS Superstores, assures that many initiatives are planned to enhance the Homebase brand. With a focus on retaining its heritage, the integration aims to broaden the choices available to consumers.
A key aspect of this acquisition is the provision to preserve approximately 1,600 jobs, which is a significant relief for many employees. However, employees at the remaining 60 Homebase stores face an uncertain future regarding their employment prospects. Simpkin suggested prioritising interviews for these employees within available positions across The Range and Wilko locations.
The acquisition was executed through a pre-packaged sale facilitated by Teneo, aiming to salvage numerous jobs within the company. CDS’s focus remains on leveraging the Homebase brand to access a wider customer base and expand into new communities.
This strategic acquisition by CDS Superstores marks a significant expansion in the UK retail market, merging Homebase’s heritage with The Range’s extensive offerings.
