Department store Fenwick has launched a campaign focused on celebrating unique personal styles.
- The ‘Find your taste, find your world’ campaign highlights individual preferences.
- An array of characters, including a dog, is featured in the advertisements.
- Mia Fenwick emphasises the brand’s enduring presence in fashion and culture across the UK.
- A unique jelly-like sweet experience is part of the in-store activation.
Department store Fenwick has unveiled a novel advertising campaign entitled ‘Find your taste, find your world.’ This initiative is designed to celebrate the distinctive styles and preferences of individuals. The campaign’s advertisements feature a diverse array of characters, including the charming inclusion of a dog, symbolising the diversity of personal tastes.
Mia Fenwick, the store’s chief marketing officer and deputy executive chair, articulated the campaign’s objective as an evolution from their prior ‘Quiet no more’ campaign. Fenwick aims to enhance the brand’s presence through a creative platform highlighted by engaging photo campaigns and immersive in-store experiences. This strategic move seeks to amplify the brand’s prominence within the fashion and cultural sectors across the UK.
A distinctive feature of the campaign is the installation of bright green experiential setups in all eight Fenwick stores. Customers are invited to step into these installations to partake in a unique tasting experience featuring jelly-like sweets shaped and coloured like cut emeralds. This ‘Department of Taste’ is an imaginative creation, offering customers an opportunity to engage with the brand creatively.
Tristan McAllister, founder of consultancy At Large, which collaborated with Fenwick on the campaign, stated, “The campaign will commence with an in-store activation, inviting customers to savour edible emeralds.” This innovative feature serves as a tangible representation of Fenwick’s endeavour to create a multisensory retail experience.
The campaign runs until 16 October at all Fenwick locations, ensuring ample opportunity for customer engagement. This initiative not only highlights Fenwick’s commitment to retail innovation but also underscores a broader appreciation for personalised customer experiences.
The ‘Find your taste, find your world’ campaign exemplifies Fenwick’s dedication to celebrating individuality and enhancing customer engagement.
