The celebrity wine market is thriving in the UK, with numerous stars introducing their own wine brands.
- Gary Barlow’s organic wine, launched in 2021, is priced at £8.75 and available in supermarkets like Waitrose and Morrisons.
- Graham Norton offers a diverse wine range, with a remarkable sales record of 15 million bottles globally, available for £10 at select UK stores.
- Gordon Ramsay’s Italian table wines, made in partnership with Alberto Antonini, are available for £10 in Tesco and Morrisons.
- Kylie Minogue’s Prosecco Rosé leads the market as the top-selling Prosecco rosé in the UK, available at major retailers for £12.
The celebrity wine market is experiencing significant growth in UK retailers, driven by popular names entering the industry with their exclusive brands. Gary Barlow’s organic wine, known for its distinctive piano key label, was introduced in 2021. Priced at £8.75, it can be found in major supermarkets including Waitrose and Morrisons. Barlow collaborated with experienced winemaker Paul Schaafsma, who has also worked with other well-known celebrities.
Graham Norton’s Own Wine is a distinguished collection produced by New Zealand’s Invivo Wines. Norton collaborated with the company in 2014, commencing with an impressive run of 12,000 bottles sold in the initial year, and has since expanded to a vast global distribution of 15 million bottles annually. His wines, priced at approximately £10, have been highly acclaimed, accumulating over 200 accolades, and are available from Tesco, Morrisons, Asda, Ocado, and Iceland.
Under the expertise of renowned Italian winemaker Alberto Antonini, Gordon Ramsay presents his ‘Vibrante Bianco’ collection. This modern array of Italian table wines originates from Tuscany and Abruzzo, celebrated for their rich wine heritage. Retailing for £10, these wines are accessible online and in select Tesco, Morrisons, and Ocado outlets.
Snoop Dogg’s collaboration with 19 Crimes resulted in the creation of ‘Snoop Cali Red’, a distinctive blend featuring petit syrah, zinfandel, and merlot. The brand made headlines when it exceeded its sales projections, selling 125,000 cases within six weeks of its US launch in 2021. Priced at £11, Snoop Cali Red is available at Asda, Tesco, and Morrisons.
Kylie Minogue’s Prosecco Rosé, famed for being the UK’s best-selling branded Prosecco rosé, achieved sales exceeding seven million bottles. This pink prosecco, which generated £7.7 million in revenue for 2022, can be found at leading retailers such as Tesco, Sainsbury’s, Morrisons, and Asda for £12.
The celebrity wine market continues to expand, reflecting growing consumer interest and successful branding strategies.
