Chanel has announced the departure of Virginie Viard, their creative director for the past five years, marking the end of a 30-year tenure at the iconic fashion house.
- Virginie Viard first joined Chanel in 1987, where she worked closely with the renowned Karl Lagerfeld, embodying the brand’s prestigious legacy.
- Over the last five years, Viard has been instrumental in refreshing Chanel’s creative vision while maintaining its traditional essence.
- Chanel is set to reveal a new creative structure in the near future, ensuring continued innovation and adherence to the brand’s heritage.
- Acknowledging Viard’s significant impact, Chanel expressed gratitude for her remarkable contributions to their fashion and creativity.
Virginie Viard’s journey with Chanel began in 1987, allowing her to cultivate a deep understanding and affinity with the brand over three decades. During this expansive career, she played a pivotal role, especially under the esteemed guidance of Karl Lagerfeld, Chanel’s creative director for over 30 years.
In her tenure as creative director for the last five years, Viard adeptly balanced the brand’s storied past with contemporary innovations. Her ability to respect and evolve Chanel’s creative codes is highly regarded, as noted by industry observers.
Chanel has officially confirmed Viard’s departure, highlighting her enriching collaboration as the artistic director of fashion collections. Her tenure was marked by significant contributions to the brand’s creativity and vitality.
The announcement underscored Chanel’s commitment to preserving its creative heritage while preparing for future developments, as a new creative organisation is expected to be announced shortly.
Chanel extended heartfelt thanks to Viard for her invaluable contribution, praising her efforts in reinvigorating the brand’s creativity and ensuring its vitality in a dynamic fashion landscape.
Virginie Viard’s departure marks the end of an era for Chanel, as the brand looks forward to its next chapter.
