British menswear brand Charles Tyrwhitt has inaugurated its eighth new retail outlet in 18 months, located in Cheltenham’s town centre.
- The new store occupies the former Superdry concept store at 102-104 Promenade, spanning 2,787 sq ft.
- This retail space integrates advanced omnichannel capabilities, including interactive touch screens for a seamless shopping experience.
- Cheltenham’s location enhances the brand’s presence, being its 44th store worldwide, with a strategic focus on boosting high street vitality.
- The brand aims to open six more stores by the year’s end, reinforcing its commitment to future expansion.
On 14 August, Charles Tyrwhitt, a renowned British menswear brand, opened its latest store in Cheltenham, marking the brand’s eighth retail location in just 18 months. Located at 102-104 Promenade, the new store occupies a Grade II-listed building, previously home to Superdry since 2021.
The Cheltenham outlet boasts a 2,787 sq ft retail space equipped with state-of-the-art omnichannel capabilities. Interactive touch screens enhance the customer experience by allowing patrons to order the full range of products—from formal to casual wear—direct to their homes.
Joe Irons, Chief Marketing Officer of Charles Tyrwhitt, highlighted the brand’s enthusiasm for the new store, citing Cheltenham’s reputation for beauty and its appeal to tourists. He expressed hopes that the store would enrich the local high street, offering an exceptional customer service experience.
The opening of this store increases the brand’s global presence, with Cheltenham being the 44th store in its international portfolio. Following this, the company plans to further expand by opening six additional stores before the year’s conclusion.
With a focus on enhancing the shopping experience, Charles Tyrwhitt aims to draw new customers and satisfy existing ones in its Cheltenham location, contributing to the vibrancy of the high street.
The launch of Charles Tyrwhitt’s new store in Cheltenham signifies its strategic expansion and commitment to revitalising the high street.
