Renowned womenswear brand Little Mistress announces an exclusive collaboration with Chloe Lewis for a new collection.
- The collection, featuring 45 pieces, will be available online and in 40 New Look stores across the UK from 25 October 2024.
- It includes a range of dresses, jumpsuits, and co-ords designed for the AW24 party season.
- Sizes range from UK 6-22, with prices between £25 to £69, targeting a diverse audience.
- This collaboration marks the beginning of a series of exclusive partnerships aimed at aligning with retailer demographics.
Little Mistress, an online womenswear brand, has partnered with Chloe Lewis, star of ‘The Only Way Is Essex’, for an exclusive AW24 collection. This collaboration launches on 25 October 2024 and will be available on Little Mistress’s and New Look’s online platforms, as well as 40 New Look stores nationwide.
The 45-piece collection is designed with the party season in mind, featuring a variety of metallic and sequin dresses, jumpsuits, playsuits, and co-ords. The collection offers a wide range of styles, with sizes available from UK 6 to 22, and price points from £25 to £69, making it accessible to a broad customer base.
Mark Ashton, founder of Little Mistress, expressed enthusiasm for the collaboration, emphasising its uniqueness and alignment with retailer and customer needs. According to him, this partnership with New Look and Lewis is just the beginning, with future collections planned for next year and beyond.
New Look’s commercial director, Sarah Betts, highlighted Chloe Lewis’s significant appeal among their customers and expressed excitement about offering this exclusive range at an opportune time for the party season. Lewis herself is thrilled about the partnership, pointing out that the collection aims to let women feel glamorous and confident for various festive occasions.
Recently, Little Mistress’s brand IP was acquired by Poeticgem, a PDS Group subsidiary, to enhance its design, sourcing, and distribution capabilities. This strategic move supports the brand’s aim to strengthen its market presence and expand accessibility, including potential pop-up stores in high-visibility locations in London over the next year.
This exclusive collaboration signifies a strategic alignment for Little Mistress as it aims to enhance its market presence and customer reach.
