Clare Waight Keller, renowned for her significant contributions to the fashion industry, has been appointed as the new creative director of Uniqlo.
- Waight Keller has an illustrious background, designing for fashion houses such as Pringle of Scotland, Chloé, and Givenchy.
- She joined Uniqlo in 2023 to design the Uniqlo: C womenswear line, and will now oversee the entire mainline collection.
- Her work is celebrated globally, notably designing the wedding dress for Meghan Markle in 2018.
- Uniqlo aims to leverage her expertise to evolve its LifeWear brand, enhancing consumer satisfaction.
Clare Waight Keller’s appointment as Uniqlo’s creative director marks a significant step for the Japanese retailer. Known for her distinguished career, Waight Keller has previously held positions at Pringle of Scotland, Chloé, and Givenchy. Her work, especially in creating Meghan Markle’s wedding dress, has earned her global recognition.
Since 2023, Waight Keller has been instrumental in designing the Uniqlo: C womenswear line. Her role has now expanded to include leadership of the entire Uniqlo mainline collection, including menswear, from the autumn/winter 2024 season. Her previous experience and vision are expected to bring fresh perspectives to the brand’s offerings.
The leadership at Uniqlo, including Tadashi Yanai, chairman, president, and CEO of Fast Retailing, has expressed confidence in Waight Keller’s ability to enhance the LifeWear line. Yanai highlighted her originality and consumer-focused approach as key factors in her appointment, believing she will enrich the brand.
Moreover, Yukihiro Katsuta, Fast Retailing’s senior executive officer and head of R&D for Uniqlo, has praised Waight Keller’s ability to balance creativity and merchandising. He anticipates that her skills and aesthetic sense will significantly expand the reach of Uniqlo LifeWear, contributing to the brand’s evolution.
Waight Keller herself has expressed enthusiasm about her evolving role at Uniqlo, stating that she has been deeply impressed by the company’s innovation and product quality. She views her involvement as an exciting opportunity to shape the future of LifeWear.
Clare Waight Keller’s new role at Uniqlo is poised to bring transformative growth and innovation to the brand.
