At the Drapers Future of Fashion event, Clarks’ digital transformation was under the spotlight.
- Simon Clarke, CIO of Clarks, shared insights into the replatforming project.
- The project, lasting 18 months, focused on overhauling Clarks’ ecommerce capabilities.
- Technology consultancy AbsoluteLabs partnered with Clarks for this transformation.
- The discussion highlighted challenges and successes experienced during the overhaul.
The Drapers Future of Fashion event recently provided a stage for Clarks to present its digital transformation efforts. The brand’s Chief Information Officer, Simon Clarke, revealed key details about this extensive 18-month project.
During the presentation, Clarke disclosed that the core aim of the replatforming effort was to enhance Clarks’ ecommerce functions. Partnering with AbsoluteLabs, a technology consultancy firm, was a strategic decision designed to inject specialised expertise into the process.
The collaboration with AbsoluteLabs played a crucial role in tackling the complex challenges associated with modernising Clarks’ online shopping infrastructure. Clarke elaborated on how this partnership enabled the company to navigate obstacles effectively and achieve desired outcomes.
Significant emphasis was placed on the project’s challenges and achievements, offering attendees a comprehensive view of the digital transformation journey. While hurdles were encountered along the way, the collaboration and strategic planning paved the path for success.
Overall, the discussion not only underscored the technical advancements achieved but also demonstrated the commitment to future-proofing Clarks’ ecommerce platform against evolving consumer expectations.
The 18-month replatforming project signifies a substantial leap forward in Clarks’ ecommerce capabilities.
