Marks & Spencer proudly announces Claudia Winkleman as the new brand ambassador for its Jaeger Autumn/Winter 2024 collection.
- In the initial promotional images, Winkleman models pieces from the new Jaeger collection, highlighting the brand’s distinct style.
- Winkleman, famed for hosting BBC’s The Traitors, joins M&S following Sienna Miller’s ambassadorship for the AW23 collection.
- Jaeger, acquired by M&S in 2021, offers its collections in 46 stores and through M&S’s online platform.
- This collaboration marks the continued strategic move by M&S to enhance Jaeger’s market presence and appeal.
Marks & Spencer has officially appointed television presenter Claudia Winkleman as the face of its Jaeger Autumn/Winter 2024 collection. The announcement marks a significant partnership aimed at boosting the visibility of Jaeger’s offerings under the M&S portfolio.
The first visuals released by M&S feature Winkleman styled in a mohair striped V-neck jumper, black cropped wool-blend trousers, and a navy longline coat. These selections underscore Jaeger’s sophisticated yet accessible fashion statement for the upcoming season.
Winkleman’s involvement follows actress Sienna Miller, who represented the M&S AW23 collection. Miller’s tenure included a collaborative womenswear collection with the retailer, set to debut in summer 2024. Both collaborations signify M&S’s ongoing commitment to affiliating with high-profile personalities to strengthen its brand image.
Since its acquisition in January 2021, Jaeger has been integrated into M&S’s retail and online offerings. The brand is currently available in 46 of the company’s physical stores, complemented by its ecommerce presence. This strategic placement aims to reach a broader audience and enhance sales potential.
The collaboration with Winkleman further exemplifies M&S’s strategy to revitalise and reposition Jaeger within the competitive retail market through high-profile endorsements. By aligning with well-known figures, M&S seeks to attract fashion-forward customers and fortify Jaeger’s identity within its wider portfolio.
This partnership with Claudia Winkleman exemplifies M&S’s strategic intent to elevate Jaeger’s market presence through influential brand ambassadorship.
