Currys has partnered with Ohme, marking a new venture for the retailer into the EV charging market.
- Ohme’s award-winning chargers and customer service were key factors in the partnership with Currys.
- The collaboration allows Currys to retail EV chargers both online and in 50 major stores.
- This partnership follows Currys’ recent initiatives with Microsoft and Accenture to enhance technology use.
- Currys’ senior buyer highlighted the UK’s 10% rise in EV sales as a timely backdrop for this new collaboration.
Currys has forged a partnership with smart electric vehicle charger manufacturer Ohme, signifying a strategic entry into the EV charging sector. By integrating Ohme’s chargers into its product line, Currys will enhance its offerings to customers seeking sustainable technology solutions. This marks a significant move for the company, expanding its portfolio in response to growing EV adoption.
The decision to partner with Ohme was influenced by the manufacturer’s recognised excellence in product quality and customer service. Ohme has built a strong reputation for delivering award-winning charging solutions, which aligns well with Currys’ commitment to providing cutting-edge technology to its customers.
As part of the partnership, Currys will retail Ohme’s EV chargers on its e-commerce platform and across fifty of its flagship stores. This multi-channel approach is designed to maximise accessibility and convenience for customers, reflecting the growing consumer demand for electric vehicle infrastructure.
This development is part of a broader strategy by Currys to embrace technological advancements and sustainability. Earlier this year, Currys collaborated with Microsoft and Accenture to innovate its core cloud technology infrastructure, underscoring its aim to leverage next-generation technologies for enhanced customer experiences.
Senior buyer Zoe Lucid highlighted the relevance of this partnership by pointing to a significant increase in electric vehicle sales in the UK, which has risen over 10% this year. By teaming up with Ohme, Currys is positioned to meet the increased demand for electric vehicle products, offering customers a reliable option for home charging solutions.
Currys’ partnership with Ohme is a strategic move to align with market trends and consumer demands in the EV sector.
