Dash Water reveals a new cucumber and mint flavour to refresh its sparkling drinks line.
- The new flavour seeks to replace the existing cucumber variant in Dash’s lineup.
- Co-founder Jack Scott anticipates the new blend will captivate the brand’s consumers.
- Dash is enhancing its marketing efforts to highlight diet drink alternatives.
- The brand is on the brink of financial success with its first projected profit.
Dash Water is updating its sparkling drinks selection by introducing a new cucumber and mint flavour. This launch is intended to replace the current version of their cucumber drink, aiming to inject a fresh perspective into their offerings. Set to launch this week, the new flavour is anticipated to add a novel dimension to a familiar favourite. According to co-founder Jack Scott, ‘This refreshing twist to one of our original flavours has been long-awaited, and we’re excited to offer a taste that’s both revitalising and, as always, deliciously wonky.’
The combination of cucumber and mint is strategically selected as mint is a prevalent flavour in the drinks industry, known for its refreshing qualities. Scott remarked, ‘As well as pairing perfectly with cucumber, mint is a well-loved flavour in the drinks industry, making it a natural choice for our newest launch.’ This decision aligns with the brand’s efforts to expand its market presence.
Recently, Dash has intensified its marketing campaigns, most notably with their largest advertisement initiative across the London underground earlier this year. In August, they staged a marketing display aimed at raising awareness about artificial sweeteners in soft drinks, directly challenging prominent corporations.
The revamp of the sparkling drinks range with the cucumber and mint flavour signifies Dash’s ongoing mission to promote healthier drink options. Scott highlighted, ‘With every new product launch, we hope to inspire more consumers to choose a drink that not only tastes good but also makes us proud of our choices.’ This commitment extends beyond product ingredients to encompass ethical and sustainable business practices.
Additionally, Dash is on the verge of achieving its first financial success, with an expected pre-tax profit of £74,900 for 2024. This financial milestone follows the brand’s notable marketing collaborations, such as the reported request from Victoria Beckham for customised cans for Paris Fashion Week.
The introduction of the cucumber and mint flavour marks a significant step for Dash in its pursuit of providing innovative and health-conscious beverages.
