Dash Water targets its first profit as it expects to hit £35m in sales this year.
- Projected pre-tax profits for 2024 stand at £74,900, reflecting strong growth.
- Victoria Beckham collaborates with Dash Water for ‘Posh’ cans at Paris Fashion Week.
- The drink brand is challenging industry norms by criticising artificial sweeteners.
- Co-founder Jack Scott envisions Dash Water’s expansion alongside industry giants.
Dash Water is on track to report its inaugural profit, with projected sales of £35 million in 2024. The brand’s expected pre-tax profit of £74,900 marks a significant milestone in its growth journey. This achievement highlights the company’s strategic moves and growing market presence.
In an interesting collaboration, Victoria Beckham has engaged Dash Water to produce branded ‘Posh’ cans for her upcoming Paris Fashion Week show. This partnership not only merges fashion with innovative beverage marketing but also adds a dynamic dimension to Dash Water’s market strategy.
Dash Water has recently launched a marketing campaign criticising the use of artificial sweeteners in soft drinks. By targeting major brands, it aims to highlight the purity of its products. This campaign involved a bold advertisement that covered a Coca-Cola billboard, demonstrating the company’s commitment to its values.
Jack Scott, co-founder of Dash Water, expressed his aspirations for the brand’s global presence. He stated: “I’m not naïve in the fact that Coca Cola is an amazing brand that means a lot to so many people. But I think it’s about giving people choice.” His vision underscores the brand’s commitment to offering diverse options in the beverage industry.
Dash Water’s strategic initiatives and partnerships are paving the way for its anticipated profitability and expansion.
