M&S Food launches its 2024 Christmas campaign with Dawn French.
- French reprises her role as the voice of a festive fairy.
- The campaign includes a six-part advertisement series.
- Katherine Jenkins to make a festive cameo appearance.
- The adverts will showcase the best of M&S Food offerings.
M&S Food has embarked on its 2024 Christmas campaign, bringing a joyful double act with Dawn French. In this campaign, French not only lends her voice once again to the retailer’s iconic festive fairy but also appears as herself across a six-part advertisement series. The initial instalment aired on 4 November, featuring French navigating a snow-covered street, feeling daunted by the myriad of tasks ahead in preparation for a neighbourhood party. As she settles onto the sofa, lamenting over the workload, the festive fairy comes to life from a decoration box, offering her assistance in orchestrating a perfect event.
The advertisement series promises to enchant viewers visually, with scenes of the fairy flying around, transforming the surroundings with her wand. In one memorable moment, a table cluttered with wrapping paper magically turns into a sumptuous M&S Food spread, exemplifying the chain’s intent to impress. The final advert in the sequence, scheduled for release on 17 December, will present a special appearance by the esteemed classical singer, Katherine Jenkins.
According to the retailer, each advertisement is designed to be a visual delight, showcasing top selections from M&S Food for this festive season. The marketing director expressed enthusiasm, reflecting on last year’s success with the festive fairy character and highlighting the creative push this year with the inclusion of Dawn French. Their aim is to leave audiences grinning and inspired by the festive spirit and culinary delights.
The partnership with Katherine Jenkins seeks to elevate the festive magic further. Her involvement is expected to infuse an additional layer of charm and allure, complementing the festive atmosphere that the campaign aspires to cultivate on screen.
The 2024 Christmas campaign by M&S Food hopes to captivate and delight its audience with festive cheer and culinary wonders.
