Deliveroo and Hurr have joined forces to offer an unprecedented fashion rental service.
- Central London customers can rent luxury dresses delivered in 20 minutes.
- The collaboration marks a significant move into fashion for Deliveroo.
- Over 50 dresses from designer brands are curated for this service.
- This initiative aligns with the trend towards sustainable fashion.
Deliveroo has partnered with Hurr to provide a unique service where customers in central London can rent high-end fashion pieces and have them delivered in just 20 minutes. This groundbreaking service is exceptional for the rental fashion market, aiming to enhance accessibility to luxury fashion.
Timed to coincide with the start of the festive season, the service allows Deliveroo app users to choose from over 50 luxury and premium dresses from renowned brands such as 16 Arlington, Santa Brands, and Self-Portrait, providing more options for partygoers looking for last-minute fashion solutions.
Deliveroo’s integration into the fashion industry marks a notable expansion from its traditional delivery services. Eric French of Deliveroo highlighted that this partnership makes fashion rental more accessible, combining luxury with convenience.
Victoria Prew, founder of Hurr, expressed excitement about this collaboration, which prioritises customer experience by delivering luxury outfits faster than traditional fast fashion practices.
This development by Deliveroo Shopping is part of its ongoing expansion into diverse retail areas, with new partnerships including major retailers from various sectors.
The partnership between Deliveroo and Hurr sets a new standard for quick and accessible luxury fashion rentals, enhancing sustainable fashion trends.
