Nicki Capstick departs her role as PrettyLittleThing’s Chief Marketing Officer after a decade of service, signalling a notable leadership transition.
- Capstick’s career began with PrettyLittleThing in 2015, where she ascended from Marketing Manager to the role of Chief Marketing Officer by August 2023.
- Before her tenure at PrettyLittleThing, Capstick built marketing expertise at Missguided and LittleWoods Clearance.
- Capstick’s exit coincides with the return of PrettyLittleThing founder Umar Kamani, who aims to prioritise customer-focused strategies.
- Kamani assumes a leadership role without a specific title, overseeing all operations in this new phase for the company.
Nicki Capstick has officially stepped down from her executive role at PrettyLittleThing, a well-known fast fashion retailer. She has been instrumental in steering the brand’s marketing strategies over the past ten years. Her journey with the company began in 2015 as a Marketing Manager, where she quickly moved up the ranks to Head of Marketing, Marketing Director, and eventually Chief Marketing Officer by August 2023.
Prior to her achievements at PrettyLittleThing, Capstick honed her skills in the fashion industry with roles at Missguided, where she served as a Senior Marketing Executive, and at LittleWoods Clearance, further solidifying her marketing prowess. These positions prepared her for the significant responsibilities she would later undertake at PrettyLittleThing.
The timing of Capstick’s departure is noteworthy as it aligns with the return of Umar Kamani, the founder of PrettyLittleThing. Kamani’s comeback occurs 17 months after he initially stepped away from the company. His return has been marked by a commitment to placing customers at the forefront of the brand’s decision-making process. This initiative is seen as a strategy to reinvigorate the brand’s market presence under Kamani’s guidance.
While Kamani has not assumed a fixed job title, he is taking on comprehensive operational oversight at PrettyLittleThing. This shift is expected to bring about significant changes within the company, as stated by Kamani, who views his return as the beginning of an important new chapter for the fashion giant.
Nicki Capstick’s departure marks the end of a significant era for PrettyLittleThing, simultaneously opening a new chapter under Umar Kamani’s leadership.
