Dune London has expanded its presence at Lakeside Shopping Centre by relocating to a larger store.
- The new store is approximately a third larger than the previous location, enhancing customer experience.
- Key features include a modern retail format with a shop window and media screen for product displays.
- The expanded store will showcase both men’s and women’s footwear assortments.
- CEO Nigel Darwin expressed excitement over the new store’s impact on customer engagement.
Dune London, a prominent name in the footwear industry, has strategically relocated its Lakeside Shopping Centre store to a more expansive space. This move reflects the brand’s commitment to augmenting its retail footprint, offering customers increased accessibility and a more immersive shopping experience.
The newly opened store extends over 1,597 square feet, marking a significant size increase from the former 1,055 square foot sales area. This expansion enables a more comprehensive showcase of Dune London’s product range, including their diverse men’s and women’s footwear collections, as well as their fashionable handbag selections.
Integral to the store’s design is an innovative retail format that promises enhanced brand visibility. Customers will encounter a striking shop window equipped with an integrated media screen, effectively displaying the latest products and campaign visuals. This digital feature, combined with a sophisticated colour scheme of gold, stone, and cream tones, aims to create a welcoming and enjoyable retail environment.
Nigel Darwin, CEO of Dune Group, conveyed enthusiasm about the relocation, stating, “We are excited to open this new larger Dune London store in Lakeside showcasing our very latest store concept, giving our customers the best environment to experience our fantastic range of shoes and bags.” His remarks highlight the brand’s strategic focus on customer experience and engagement.
Dune London’s expansion at Lakeside is part of a broader strategy to solidify its physical retail presence. The brand currently operates 52 standalone stores and eight concessions in the UK, alongside a significant international footprint. This includes operations across Europe, North America, and Asia, reflecting Dune London’s global retail ambitions.
Dune London’s strategic relocation at Lakeside Shopping Centre is a testament to its commitment to enhancing customer engagement and retail experience.
