Dune London has reopened its store at Westfield White City after extensive renovations.
- The store features a new retail concept with distinct interior design elements.
- This reopening is part of Dune London’s expansion of its retail concept rollout.
- CEO Nigel Darwin expressed enthusiasm over the enhanced customer experience.
- The new concept will be introduced to additional stores in 2025.
Dune London reopened its Westfield White City store, unveiling a redesigned space after two months of renovation. This renovation is part of the brand’s strategy to introduce a new retail concept, aimed at enhancing customer experience.
The redesigned store incorporates champagne gold and warm cream tones, providing an inviting atmosphere. Textured and tonal hessian-coloured walls complement the bespoke monogrammed furnishings and wallpaper, creating a unique shopping environment.
This reopening marks a significant step in Dune London’s retail concept rollout, which will extend to more locations in 2025. The Westfield White City store showcases this initiative, offering both men’s and women’s footwear and accessories.
Nigel Darwin, CEO of The Dune Group, highlighted the importance of this reopening, emphasizing the store’s role in delivering a prime brand experience. He stated, ‘We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience.’
Dune London’s presence includes eight stores in London and 52 standalone UK sites, reflecting its commitment to physical retail expansion. The Westfield White City store acts as a flagship, setting the standard for future expansions under this new concept.
Dune London’s store renovation at Westfield White City embodies a strategic move towards a refreshed retail experience, further enhanced by upcoming expansions.
