Dune London has reopened its refurbished Westfield White City store, enhancing the customer experience.
- The store spans 101 square metres, featuring women’s, accessories, and men’s collections.
- A new flagship concept, inspired by the Dune logo, has been integrated into the design.
- The revamped store reflects a commitment to expanding this concept to other locations in 2025.
- Nigel Darwin expressed excitement about welcoming both new and returning customers.
Dune London has reopened its store at Westfield White City following extensive refurbishments. The newly designed space aims to provide customers with a heightened and more engaging shopping experience. The store, covering an area of 101 square metres, showcases the brand’s diverse range, including women’s and men’s footwear and accessories.
The design of the store reflects Dune’s new flagship concept, which takes inspiration from the company’s logo. This innovative concept has been developed internally by Dune’s creative and store development teams, indicating a significant investment in brand identity and customer engagement strategies.
Currently, Dune operates eight stores in London and 52 standalone locations throughout the UK, in addition to its various concessions. The company plans to extend this new and modern store concept to other locations by 2025, reflecting a broader strategy to enhance customer interaction across its retail network.
Nigel Darwin, Dune Group CEO, articulated his enthusiasm for the store’s reopening, stating: “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags. Westfield White City is a great shopping destination, and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best.”
Dune London is clearly poised for future growth through strategic store redevelopments and enhanced customer engagement initiatives.
