Dunelm is opening its first central London store this winter at Westfield London, marking a significant expansion in the capital.
- The new 4,500 sq ft store aims to enhance Dunelm’s presence in high footfall areas, aligning with its growth strategy.
- This store will feature the latest home and furniture collections, including exclusive collaborations.
- CEO Nick Wilkinson underscores this move as a strategic step into London, with plans for further expansion across the UK.
- Unibail-Rodamco-Westfield supports this development, highlighting its commitment to exceptional retail experiences.
Dunelm is poised to open its inaugural central London store within Westfield London shopping centre this winter. The decision to situate a 4,500 sq ft store in such a prominent location aligns with Dunelm’s strategy to increase its visibility and accessibility in the capital.
The store will offer a wide range of products, covering Dunelm’s home and furniture categories, showcasing the latest collections and exclusive collaborations. This initiative reflects Dunelm’s commitment to providing a diverse array of homeware solutions to its customers.
Nick Wilkinson, CEO of Dunelm, expressed enthusiasm about the Westfield opening, emphasising the brand’s ambition to broaden its footprint in central London. This move marks an important milestone in its broader expansion plan, which includes diversifying store formats and sizes across different UK regions.
Unibail-Rodamco-Westfield’s UK leasing director, Kate Orwin, noted that the new store enhances Westfield’s home and interior offerings, promising to elevate customer experience by giving them more options to transform their home décor.
Earlier in the year, Dunelm announced plans to venture into inner London boroughs following a robust sales growth in the previous fiscal year. The company posted a 4.1% rise in sales, bringing total revenue to over £1.7 billion, with pre-tax profits climbing 6.6% to £205.4 million. This financial success has evidently bolstered its confidence to expand further into key markets like London.
Dunelm’s new store in Westfield London signifies a strategic expansion into central London, with promising prospects for future growth.
