A new wave of variety retailers is revitalising the UK high street, despite setbacks like Woolworths and Wilko.
- Flying Tiger Copenhagen, a Dutch retailer, boasts 100 UK stores and engages customers with its maze-like layouts.
- Danish brand Søstrene Grene is rapidly growing its UK presence with a target of 100 stores by 2030.
- Miniso, a cult Chinese retailer, expands its UK footprint with new stores in key locations.
- Kenji, known for its Asian-inspired offerings, is set to open more outlets by leveraging industry expertise.
Amid the downturn of traditional variety stores, emerging retailers are injecting fresh life into the market. These new-generation lifestyle shops are not only expanding but also innovating in their customer engagement.
Flying Tiger Copenhagen, originating from the Netherlands, has successfully captured the British high street audience. Since its inception in Basingstoke in 2005, the brand has grown to approximately 100 stores across the country. Its vibrant, maze-like stores invite customers to explore a variety of products including arts and crafts, kitchenware, and toys, fostering a unique shopping experience.
Similarly, Søstrene Grene is making significant inroads. Having opened its first UK store in 2016, the Danish retailer is aiming for 100 stores by 2030. Its stores feature a labyrinth of aisles filled with colourful homewares and crafts. The brand’s affordable prices and engaging in-store narratives about fictional characters Anna and Clara have boosted its popularity, particularly on social media.
Miniso, a notable name from China, is aggressively expanding its physical presence across the UK. It operates nine stores in prominent locations like Oxford Street and Bluewater in Kent. These outlets offer a mix of plushies, electronics, and cosmetics. Its recent venture into travel retail with a store at Paddington station further diversifies its offerings by incorporating commuter-friendly products.
Kenji also stands out with its unique blend of Asian and British influences. Under the leadership of former CEOs from Clintons and Jack Wills, it plans to expand from its current 10 stores. Kenji’s growth strategy focuses on innovation and maintaining a competitive edge amidst rival brands. As Kenji’s Managing Director noted, the business thrives on its distinct market positioning.
These emerging variety retailers demonstrate vitality in the UK’s retail sector, bringing innovation and growth to the high street.
