End Clothing has launched its own clothing and accessories line, ‘E by End.’
- The brand’s first collection is created in collaboration with Levi’s, Champion, and New Era.
- The collection includes a variety of apparel items such as hoodies, t-shirts, and jeans.
- Exclusive lifestyle products like water bottles and caps are also featured.
- Prices range from £55 to £205, and the collection is available online.
End Clothing, a luxury and premium fashion retailer, has introduced ‘E by End,’ its new in-house clothing and accessories line. This move marks a significant step for the retailer as it expands its offerings by curating products in collaboration with well-known brands like Levi’s, Champion, and New Era.
The inaugural collection includes a diverse selection of apparel, such as hoodies, sweatshirts, t-shirts, and sweatpants, each adorned with the ‘E’ branding, a cursive design developed with Champion. A standout piece is Levi’s signature ‘type II’ trucker jacket and 568 ‘stay loose’ jeans, available in a unique baby blue denim, complemented by accessories created by New Era, including caps and beanies in exclusive colourways.
Lifestyle products form an interesting part of this launch with branded water bottles from Nalgene and trainer cleaning equipment, catering to a wide range of consumer needs. The pricing of this collection reflects its premium nature, starting from £55 for a printed cotton t-shirt to £205 for the Levi’s denim trucker jacket.
The entire collection is accessible for purchase on End Clothing’s official website, promising consumers an exclusive fashion experience intertwined with some of the industry’s renowned names. Additionally, recent company developments indicate a leadership shift within the organisation, as Chief Buying and Merchandising Officer Lea Cranfield will be exiting in August to be temporarily replaced by Terry Betts.
‘E by End’ represents a pivotal expansion for End Clothing, combining fashion innovation with collaborative artistry.
