Zalando leverages AI to transform customer engagement, as detailed by Tian Su in a recent podcast.
- Tian Su shares insights at the Drapers Future of Fashion Conference on online customer engagement strategies.
- Zalando’s use of ChatGPT technology underscores the potential of AI in improving the shopping experience.
- Third-party collaborations in AI technology can offer cost-effective solutions for rapid technological adoption.
- The podcast episode provides essential tips on harnessing AI for e-commerce success.
At a recent podcast hosted by Drapers, the spotlight was on Zalando’s strategic use of artificial intelligence to drive customer engagement. Tian Su, vice president for personalisation and recommendation, elaborated on advanced methodologies employed by the German online retailer.
Speaking at the Drapers Future of Fashion Conference, Su highlighted how AI, particularly the Zalando Assistant leveraging ChatGPT technology, is revolutionising the online shopping experience. She provided a candid look into how AI tools are reshaping customer interactions, aiming to make them more intuitive and personalised.
Su emphasised the substantial advantages of integrating AI, such as cost reduction and enhanced efficiency. By adopting third-party solutions like ChatGPT, Zalando efficiently navigates emerging technological trends without significant financial outlay. She posed the rhetorical question – if they built the AI themselves, how long would that take? This underlines the strategic benefit of partnerships in accelerating technological deployment.
Throughout the discussion, Su remained focused on the pragmatic aspects of AI utility, encouraging businesses to consider similar pathways for swift technological adaptation. This approach not only expedites processes but also ensures scalability in innovative customer engagement techniques.
The podcast episode, featuring these insights, serves as a valuable resource for e-commerce professionals seeking to enhance their customer engagement strategies through AI.
Zalando’s strategic use of AI, detailed by Tian Su, exemplifies how technology can effectively enhance customer engagement in e-commerce.
