RM Williams expands its footprint in the UK with new store openings and partnerships.
- Australian brand RM Williams has opened a new store in Marlow, Buckinghamshire.
- The brand will partner with prestigious UK department stores Harrods, Selfridges, and Liberty.
- This marks the first store opening outside Australia since 2017, with another planned in Cambridge.
- RM Williams strengthens its UK team, appointing Karl Wederell as UK General Manager.
The Australian footwear and clothing brand, RM Williams, is extending its reach in the UK market, marked by the opening of a new store in Marlow, Buckinghamshire. This development signifies the brand’s growing commitment to international expansion. The new store, the first since 2017 to open outside of Australia, spans 1,700 square feet, located on 46 High Street, and began operations on 10 October.
Further solidifying its presence, the brand is set to feature in renowned UK department stores, including Harrods, Selfridges, and Liberty. This strategic move aims to broaden its reach and tap into a wider customer base across the UK.
RM Williams, founded in 1932 by Reginald Murray Williams, is celebrated for its durable products, particularly its boots that boast a signature one-piece leather design. This design is acclaimed for its durability and seamless aesthetic, attributes that have helped cement the brand’s reputation in both Australia and New Zealand.
Paul Grosmann, CEO of RM Williams, expressed enthusiasm about the brand’s evolving journey in the UK. He noted that Marlow’s unique heritage and character make it a fitting location to introduce the brand’s high-quality, handcrafted products to a community known for valuing authenticity and quality.
As part of its UK expansion strategy, RM Williams has enhanced its team by recruiting Karl Wederell as the UK General Manager, who previously worked at the luxury brand Aesop. This addition underscores the brand’s commitment to boosting its operational presence in the UK.
RM Williams’ history in the UK stretches back over two decades, with its first international store opening in Knightsbridge in 1989. Currently, the brand operates two outlets in central London and collaborates with 90 wholesale partners nationwide.
The expansion of RM Williams in the UK reflects the brand’s strategic efforts to strengthen its international presence and reach a broader audience.
