Fenwick collaborates with Barbour for a unique pop-up café experience.
- The café celebrates Barbour’s Liddesdale Quilted Jacket’s 30th anniversary.
- Located in Fenwick’s Newcastle store, the pop-up runs from October to Christmas.
- The menu, featuring local collaborations, includes unique tea and toasties.
- Strategic partnerships enhance customer experiences with distinctive offerings.
Fenwick, a renowned department store chain, has partnered with British heritage brand Barbour to introduce a distinctive pop-up café at its flagship store in Newcastle. This initiative is in celebration of the 30th anniversary of Barbour’s iconic Liddesdale Quilted Jacket, providing customers with a unique experience from October 4th until Christmas.
The pop-up café offers a carefully curated menu developed by Fenwick’s restaurant team in collaboration with local businesses. A notable feature includes toasties that mirror the quilting design of Barbour’s celebrated jacket, offering a delightful nod to the brand’s heritage. Traditional tea service is also enhanced with quilted tea pot cosies, adding to the themed experience.
Leo Fenwick, the strategic partnerships director, expressed the company’s continuous efforts to elevate customer experiences, highlighting that this collaboration allows them to offer something truly exceptional to their patrons. The joint venture not only celebrates the anniversary of a staple Barbour garment but also seeks to provide a memorable customer experience.
Paul Wilkinson, commercial director of Barbour Group, commented on the shared history and strong relationship between the two family-owned businesses, both synonymous with the North East. He remarked on the exciting nature of the pop-up, brought to fruition by Fenwick’s expert team, presenting a special encounter for customers.
This recent collaboration follows a successful previous partnership between Fenwick and Barbour, where they created an exclusive outdoorwear collection in 2022 to commemorate Fenwick’s 140 years of history. This sustained partnership reflects both brands’ commitment to celebrating their heritage while offering novel experiences.
The Fenwick and Barbour pop-up café is a testament to the enduring partnership between the two established brands, offering a unique blend of heritage and novel customer experiences.
