Fenwick has reopened its newly expanded beauty hall at its Newcastle flagship, positioning it as a premier destination for beauty enthusiasts.
- The revamped space covers 26,000 square feet, featuring two enlarged atriums and expansive facade windows facing Northumberland Street.
- The renovation introduces a 50-foot fragrance bar and over 1,600 square feet of terrazzo flooring, enhancing the shopping experience.
- Fenwick now offers products from 163 brands, including Chantecaille, Charlotte Tilbury, and Guerlain’s L’Art Matier, aligning with the global beauty market.
- This transformation marks Fenwick’s commitment to evolving customer experiences, with enhancements across all their beauty halls nationwide.
Fenwick’s Newcastle flagship has undergone a significant transformation, unveiling its expanded beauty hall to the public. The newly revamped space totals 26,000 square feet and includes features designed to enhance customer experience, such as two enlarged atriums and 56 feet of facade windows facing Northumberland Street.
The beauty hall now boasts a 50-foot long fragrance bar and over 1,600 square feet of terrazzo flooring. Such enhancements aim to provide customers with a luxurious and comfortable shopping atmosphere.
Fenwick’s latest renovation reflects a strategic move to position the new beauty hall as a ‘beauty oasis.’ Customers can now choose from 163 brands, which include high-end names like Chantecaille, Charlotte Tilbury, Guerlain’s premium L’Art Matier, Hourglass, and Le Labo. This diverse offering ensures that Fenwick meets a wide range of beauty needs.
The introduction of 23 new beauty counters complements the launch of a new fragrance edit concept. Fenwick aims to deliver a ‘destination shopping experience,’ enhancing its appeal to beauty enthusiasts.
Hazel Ayers, Fenwick’s director of buying and merchandising, remarked that the transformed department is now ‘the UK’s largest beauty hall outside of London.’ She highlighted the meticulous three-year development process, emphasizing collaboration with beauty brand partners and Fenwick’s dedicated team.
This renovation is part of a broader trend within the department store sector, with other major players like Selfridges and John Lewis similarly revamping their beauty departments.
The comprehensive revamp of Fenwick’s beauty hall in Newcastle signifies a notable advancement in enhancing customer shopping experiences.
