Fenwick launches a newly expanded beauty space, marking a significant milestone in its retail evolution.
- The Newcastle branch now hosts the largest beauty hall in the UK outside of London, featuring an impressive 26,000 sq ft of retail space.
- The expansion introduces two larger atriums and extensive façade windows, enhancing the shopping experience.
- Customers can explore offerings from 163 beauty brands and new counters dedicated to makeup and skincare services.
- Fenwick collaborates with The Stack World to promote entrepreneurial women, integrating innovative events into the launch.
Launching on the 10th of October, Fenwick’s Newcastle store redefines the beauty shopping experience with its expanded premises. Measuring 26,000 square feet, the new beauty hall is now the largest of its kind in the UK, excluding London. The design features two enlarged atriums and 56 feet of façade windows overlooking Northumberland Street, creating a visually captivating retail environment.
The beauty hall showcases an extensive array of 163 brands, from contemporary and couture beauty products to niche fragrances and prestige brands. Prominent names such as Hourglass, Charlotte Tilbury, Le Labo, and Carolina Herrera are featured alongside new beauty counters, totalling 23 in number.
Fenwick offers comprehensive beauty services, including manicures, blow-drys, and facials, within five dedicated treatment rooms. This aligns with the store’s commitment to providing expert beauty services.
As part of the launch, Fenwick has joined forces with Sharmadean Reid’s The Stack World, a platform aimed at empowering businesswomen. This collaboration is highlighted by a series of events and a curated photoshoot featuring players from Newcastle United’s Women’s football team, under the ‘Beauty with Bite’ campaign.
Hazel Ayers, Fenwick’s Director of Buying and Merchandising, emphasised the evolution of their in-store customer experience, citing the new beauty hall as a prime example of innovation and unmatched product selection. This transformation is part of a broader initiative encompassing all Fenwick beauty halls nationwide.
Fenwick’s expansive Newcastle beauty hall marks a new era in retail beauty experiences outside London.
