Fenwick’s flagship store in Newcastle showcases an enchanting Christmas window display for 2024.
- Chris Riddell, a renowned author and illustrator, reimagines ‘The Twelve Days of Christmas’ for Fenwick.
- The story follows Foggy, a partridge, on a whimsical quest to fulfil its Christmas wish.
- Fenwick’s display is crafted by Propability, a British family-owned design house, adding a touch of nostalgia.
- Despite a challenging financial year, Fenwick aims to bring joy and storytelling to the festive season.
Fenwick’s flagship store in Newcastle has unveiled its much-anticipated 2024 Christmas window display, drawing inspiration from the classic carol ‘The Twelve Days of Christmas’. This year, the display introduces a fresh narrative conceptualised by Chris Riddell, a celebrated author and illustrator. Visitors are invited to embark on a journey with Foggy, a determined partridge striving to realise a heartfelt Christmas wish. The narrative unfolds with Foggy’s endeavours to grow his pear tree, beginning in the vibrant setting of Santa’s workshop’s Broom Cupboard.
Crafted with care by Propability, a British family-owned design and production company, the display promises an enchanting experience. Riddell describes the adventure as one that takes visitors through a series of magical scenes, capturing the essence of the festive season. He notes, “The journey through Fenwick’s Christmas Window follows Foggy’s quest to find Santa and make his pear tree grow.”
Mia Fenwick, chief marketing officer, expresses the desire for both physical and online visitors to experience the joy of storytelling this Christmas. Despite recent financial challenges, including a pre-tax loss of £28.4 million attributed to the cost-of-living crisis and a shifting retail environment, Fenwick is committed to delivering a memorable festive experience.
Earlier financial reports from October highlighted the replacement of Fenwick’s chief executive, with Nigel Blow stepping down from his appointment made in July. This follows a period of adjustment for the company after the substantial sale of its New Bond Street store in 2022.
The creative and ambitious display reflects Fenwick’s dedication to tradition and innovation, aiming to captivate and inspire visitors amid the bustling end-of-year retail period.
Fenwick’s 2024 Christmas window display artistically merges tradition with innovation, offering visitors a memorable festive experience through engaging storytelling.
