This week marks the introduction of five new beverage products, enhancing variety in the UK market.
- Monster launches a calorie-free, sugar-free version of its popular energy drink.
- Dead Man’s Fingers teams up with KFC for a unique rum blend inspired by secret spices.
- Hooch unveils a caffeinated vodka-based drink in its new ‘Soopa’ range.
- PWR-BRU enters the energy drink market with several exciting flavour options.
- Cafepod presents a new coffee pod variety featuring high-quality Arabica beans.
Coca-Cola Europacific Partners is introducing the Monster Zero Sugar variant, promising the original Monster flavour but without the calories or sugar. Scheduled for a nationwide rollout starting September 4, the product will be available in 500ml packs, singles, and four-can multipacks. Pippa Collins, CCEP GB associate director of commercial development, expressed confidence about the product’s potential to excite the energy fixture and boost retailer sales.
Rum brand Dead Man’s Fingers has collaborated with KFC to produce a special edition ’11 Herbed and Spiced Rum’, inspired by KFC’s secret recipe. Priced at £25, it is available for pre-order via The Drop Store and Amazon, with a general release planned for early September at a pop-up location in Margate.
Hooch has expanded its offerings with the ‘Soopa’ range, featuring flavours like Electric Lemonade, Darkest Berry, and Twisted Tropical. This 8% ABV beverage combines vodka with taurine and guarana. Available in 440ml cans for £2.89, Charlie Leaver of Global Brands anticipates its unique appeal will invigorate the RTD category.
Barr Soft Drinks is entering the energy drink sector with PWR-BRU, offering the original IRN-BRU flavour along with Diablo Cherry, Maverick Berry, and Dropkick Tropical. These non-HFSS drinks include caffeine, taurine, and B vitamins, and are set to launch exclusively in Scotland on August 28, priced at £1.19 per 500ml can.
Cafepod introduces a ‘Black Velvet’ coffee pod to its Nespresso-compatible line. This blend combines Ethiopian and Colombian Arabicas for a rich taste. Available through Cafepod, Ocado, and Amazon, the pods are priced at £3.80 for a pack of ten.
These exciting launches provide UK consumers with fresh and diverse beverage options.
