Flannels and Sellier have teamed to establish lasting concessions in significant UK locations following successful pop-ups.
- Substantial sales figures led to the permanent establishment of concessions in Flannels stores.
- The strategic move aims to enhance accessibility to luxury fashion brands across regional UK.
- Pre-loved designer items from Chanel, Hermès, Dior, and Louis Vuitton are featured.
- The partnership signals a wider shift towards accessible luxury retail.
In 2023, luxury reseller Sellier introduced two temporary pop-ups in Flannels’ Glasgow and Liverpool stores, experiencing striking commercial success. These ventures generated nearly £500,000 in sales over a brief six-week period, compelling the decision to secure permanent concession spaces.
The collaboration between Flannels and Sellier is a strategic initiative, aiming to expand the reach of luxury retail beyond traditional metropolitan hubs. By locating in Belfast, Liverpool, and Glasgow, this partnership caters to a growing demand for luxury items in regional areas of the United Kingdom.
A curated selection of pre-loved handbags and accessories is central to Sellier’s offering within Flannels’ stores. Customers have access to coveted brands such as Chanel, Hermès, Dior, and Louis Vuitton, presenting an attractive option for luxury fashion enthusiasts.
Hanushka Toni, co-founder and CEO of Sellier, expressed enthusiasm about renewing the partnership with Flannels, emphasising the success seen with the previous year’s pop-ups. She noted the collaboration underscores a significant demand for luxury accessibility in regional locales.
This initiative not only reflects Flannels’ leadership in making luxury brands more reachable but also aligns with a broader market trend towards accessible luxury. The partnership with Sellier is poised to continue driving the expansion of the luxury resale sector.
This strategic partnership between Flannels and Sellier highlights a growing trend in making luxury fashion accessible across the UK.
