Hay Life, founded by ex-Barbour MD Ryan Llewellyn-Pace, is forging strategic connections in the retail world.
- The brand is launching with major retailers, including Next and John Lewis, marking its debut in the wholesale market.
- Hay Life is also collaborating with independent retailers Out With Style and Outdoor and Country.
- In alignment with sustainability goals, Hay Life partners with Sojo for product longevity and circularity.
- Ryan Llewellyn-Pace expresses gratitude for the support from major retail players in the industry.
Hay Life, the unisex brand initiated by Ryan Llewellyn-Pace, who formerly held the position of managing director at Barbour for the UK and Ireland, is making significant strides in retail partnerships. The brand is set to make its products available through substantial retail channels such as Next and John Lewis.
The debut in the retail market is marked by the brand’s launch on the Next ecommerce platform this week. Concurrently, the brand will be accessible through John Lewis’s innovative menswear rental service powered by Hurr, with a broader retail availability anticipated in August.
Apart from collaborating with major retail entities, Hay Life is engaging with independent retailers such as Out With Style and Outdoor and Country. These partnerships signify its commitment to expand its presence within the retail market.
In a bid to uphold its sustainability pledge, Hay Life has aligned with the London-based platform Sojo, which focuses on repairs and alterations. This collaboration is aimed at enhancing the durability and circular nature of the brand’s products.
Ryan Llewellyn-Pace acknowledges the challenges faced by nascent brands in penetrating the market. He expressed deep appreciation for the backing from prominent retailers like Next and John Lewis, along with the vital independent retailers that represent the core of the retail industry.
Hay Life is strategically positioning itself within the retail market, backed by key partnerships and a commitment to sustainability.
