Under Armour has announced the appointment of Franck Denglos as Vice President of Commercial for EMEA.
- Franck Denglos brings over 25 years of experience in the sportswear sector to his new role.
- Denglos joined Under Armour from Adidas, where he held significant positions including CEO of Adidas Italy.
- At his new post, Denglos will manage sales channels across Europe, the Middle East, and Africa.
- His leadership is expected to enhance Under Armour’s commercial success and regional influence.
Under Armour has named Franck Denglos, a seasoned professional in the sportswear industry, as Vice President of Commercial for the Europe, Middle East, and Africa (EMEA) region. Denglos officially joined the company on 1 September, bringing with him an impressive track record that spans more than 25 years in the sector. This strategic hire highlights Under Armour’s ambition to strengthen its market presence across these key regions.
Before joining Under Armour, Denglos built his career at Adidas, where he served in various important capacities, ultimately becoming the CEO of Adidas Italy in 2018. His career at Adidas began in 1994 as a business unit manager overseeing categories such as tennis, skate, and basketball, and later expanded to include Adidas Originals, training, and kids’ categories. By 1998, Denglos had advanced to lead product marketing for Adidas EMEA, a role that laid the foundation for his subsequent positions in marketing and wholesale as Vice President within the company.
In his new role at Under Armour, Denglos will be responsible for overseeing all sales channels, which include wholesale, distributors, ecommerce, and retail operations from Under Armour’s office based in Amsterdam. His move signifies a major step for Under Armour as it seeks to enhance its strategic initiatives and competitive stance in the rapidly evolving sportswear market.
Kevin Ross, Under Armour EMEA SVP and MD, expressed optimism about Denglos’s appointment, stating, ‘We are delighted to welcome Franck Denglos as our new VP of commercial for EMEA, further solidifying our commitment to bringing in world-class talent that drives our business forward.’ Ross also emphasised Denglos’s ability to lead and understand the business landscape, which is anticipated to propel Under Armour’s commercial success to new heights.
The appointment of Franck Denglos is a strategic move for Under Armour to bolster its market position in the EMEA region.
