Frasers Group has acquired Holdsport, a leader in South African sporting goods, from Old Mutual Private Equity and management.
- This acquisition aims to diversify Frasers’ product range and geographic reach.
- Holdsport boasts strong relationships with international brands such as Nike and adidas.
- The acquisition is seen as a strategic fit due to Holdsport’s local market expertise and established presence.
- Holdsport generates significant sales and operates numerous stores across Southern Africa.
Frasers Group has successfully acquired Holdsport from Old Mutual Private Equity and its current management. This move is intended to broaden Frasers’ product offerings and expand its geographical presence.
Holdsport has well-established ties with globally recognised brands such as Nike, adidas, Asics, Hoka, and Garmin. It also owns brands like First Ascent, Cape Storm, and OTG, lending it a unique position in the market.
The acquisition aligns with Frasers’ strategy of leveraging Holdsport’s established market presence and extensive local expertise. This strategic alignment will benefit both companies by utilising combined resources and strengths.
Holdsport is engaged in various sectors including retail, wholesale, manufacturing, and ecommerce. It owns significant brands such as Sportsmans Warehouse, Outdoor Warehouse, and Shelflife, and oversees 88 stores throughout South Africa and Namibia, generating over £130 million in annual sales.
Frasers Group CEO Michael Murray commented on the acquisition, acknowledging the potential in combining Holdsport’s regional expertise with Frasers’ scale. This synergy is expected to provide a firm platform for growth while meeting the increasing demand for high-quality sporting goods in Southern Africa.
Holdsport CEO Bradley Moritz expressed satisfaction with the acquisition, citing it as a positive endorsement of their business. He highlighted Frasers’ reputation in the sports retail sector and anticipated a beneficial partnership that would drive growth and innovation.
The acquisition of Holdsport by Frasers Group represents a significant step in expanding its presence and capabilities across Southern Africa.
