Frasers Group acquires Holdsport Group, enhancing its international reach.
- Holdsport operates 88 stores in South Africa and Namibia, plus ecommerce.
- Acquisition includes well-known brands like Sportsmans Warehouse and Shelflife.
- The deal supports Frasers’ diversification of product range and geography.
- Frasers’ strategy aligns with its recent investment in Hudson Group.
Frasers Group has acquired the Holdsport Group, a prominent South African retailer, marking a significant step in its international expansion strategy. This acquisition includes 88 physical stores across South Africa and Namibia, as well as a strong ecommerce platform. The financial details of the transaction remain undisclosed, yet its strategic implications are evident.
Holdsport is known for its popular brands such as Sportsmans Warehouse, Outdoor Warehouse, and the premium streetwear brand Shelflife. This diverse portfolio allows Frasers Group to diversify its offerings, appealing to a broader consumer base. The addition of these brands is expected to enhance Frasers’ global presence in the competitive retail market.
The acquisition also includes significant infrastructural assets, namely Holdsport’s warehouses and a factory that supports manufacturing and distribution activities. These facilities, located in Johannesburg and Cape Town, provide Frasers with a solid operational base to further streamline its supply chain within the region.
This move follows Frasers’ recent investment in the Hudson Group, a retail and distribution entity operating across 36 African countries. Michael Murray, CEO of Frasers Group, stated the company aims to combine Holdsport’s regional expertise and brands with Frasers’ extensive resources to establish a robust growth platform.
Murray emphasised the importance of expanding Frasers’ footprint and meeting the increasing demand for high-quality sporting goods in dynamic markets. “This acquisition is a great step forward for us, enhancing our ability to meet the rising demand for high-quality sporting goods,” he noted.
The acquisition of Holdsport by Frasers Group signifies a strategic advancement in expanding its geographical and product reach.
