Frasers Group has expanded its credit and loyalty programme to include Hornby Hobbies, enhancing the shopping experience for model enthusiasts.
- The extension allows Hornby customers to utilise Frasers Plus’ buy now, pay later offerings, just in time for the festive season.
- This integration increases the retailers benefiting from Frasers’ credit service to over 20, broadening its market reach.
- Key figures in both companies have expressed optimism about increased flexibility and choice for their clientele.
- The development is particularly relevant as collectors and hobbyists seek convenient ways to purchase items during the holiday period.
Frasers Group, a significant entity in the retail sector, has announced an extension of its credit and loyalty programme to encompass Hornby Hobbies. This strategic move means customers of Hornby, Scalextric, Corgi, Airfix, and Pocher can access the buy now, pay later service offered by Frasers Plus. David Twigg, the Managing Director of Financial Services at Frasers, noted: “Rolling out Frasers Plus with Hornby marks another exciting development for the group, and we’re pleased to be able to offer Hornby customers – and our existing Frasers Plus customers – even more choice and a more flexible shopping experience, especially in the run-up to Christmas.”
Through this partnership, the number of retailers affiliated with Frasers’ credit offering has increased to over 20. This includes renowned brands such as Flannels, LookFantastic, Myprotein, and Cult Beauty. This expansion not only highlights the growing influence of Frasers Group’s financial services arm but also its commitment to enhancing customer experiences across various retail sectors.
According to Michael Manton, Head of Ecommerce at Hornby Hobbies, the introduction of Frasers Plus offers an enriching shopping avenue for their customers. Manton expressed enthusiasm, stating that this partnership would provide consumers with a “flexible and rewarding way to bring home their favourite models and sets.” He further added, “By adding this option, we’re not only enhancing convenience but also helping our customers dive deeper into their passions across Hornby, Scalextric, Airfix, Corgi, and Pocher.”
The timing of this initiative is particularly notable as it aligns with the festive shopping season, a period when consumers are looking for flexible purchasing options. The buy now, pay later scheme offered by Frasers Plus is expected to be a valued addition for those seeking to spread the cost of their purchases.
Overall, the collaboration between Frasers Group and Hornby Hobbies seems to be a strategic fit, offering customers increased financial flexibility and a chance to engage more deeply with their hobbies. The initiative aims to attract collectors and hobbyists by providing them with exclusive benefits and a more tailored shopping experience.
This partnership reflects Frasers Group’s ongoing commitment to expanding its customer offerings and enhancing the retail experience.
