The managing director of sport at Frasers Group, Ger Wright, will step down at the end of November 2024.
- Wright has been instrumental in executing Frasers Group’s “elevation strategy” during her tenure.
- She has successfully introduced running and outdoor concepts, alongside new brands, enhancing the group’s sport offerings.
- Wright will transition to a non-executive director role on the board, continuing to lend her expertise.
- The announcement coincides with Frasers Group’s aggressive attempt to acquire luxury brand Mulberry.
Ger Wright, the managing director of sport at Frasers Group, is set to resign from her position on 30 November 2024, as announced by the firm on 14 October 2024. Wright, who has been with Frasers Group since 2022 after a 16-year tenure at Nike, will maintain her involvement with the company as a non-executive director.
During her time as managing director, Wright played a pivotal role in advancing Frasers Group’s ‘elevation strategy’. This strategy aimed to refine and upscale the Group’s sport sector initiatives, which under her leadership, saw the introduction of innovative running and outdoor concepts. The Group also successfully integrated new brands and expanded its reach internationally into emerging markets.
Frasers Group CEO, Michael Murray, expressed his optimism about Wright’s continued contribution in her forthcoming role, highlighting her sector expertise as a valued asset to the company as they plan to further their ambitions in the sports segment. This leadership shift occurs amidst Frasers Group’s ongoing efforts to take over luxury handbags company, Mulberry, a move indicating their broader strategic objectives in the luxury goods sector.
Ger Wright’s transition to a non-executive director role marks a significant evolution in Frasers Group’s leadership, underscoring her continued influence in the company’s strategic direction.
