Freemans has launched its festive campaign with Sophie Ellis-Bextor, capturing the essence of holiday spirit.
- The 30-second advert showcases Ellis-Bextor delivering gifts, accompanied by a stylish team.
- Set against her track ‘Freedom of the Night’, the ad highlights the latest seasonal fashion.
- The campaign aims to encourage early Christmas shopping to ease financial pressure.
- Freemans offers guidance and assistance through its Style Squad to find the perfect gifts.
Freemans has unveiled its 2024 Christmas advertising campaign featuring singer Sophie Ellis-Bextor, aiming to infuse the holiday season with vibrant energy. The commercial, lasting 30 seconds, captures Ellis-Bextor delivering presents to families in a picturesque, snow-laden street. She is accompanied by a team styled in the season’s latest fashion offerings.
The advertisement prominently features the track ‘Freedom of the Night’ by Sophie Ellis-Bextor, creating a harmonious backdrop that enhances the festive atmosphere. Launched across social platforms and scheduled to air on television, the advert promises wide engagement from audiences.
Richard Cristofoli, the Chief Customer Officer at Freemans, emphasised the strategic timing of the launch. By initiating the campaign with a two-month countdown to Christmas, Freemans positions itself to cater to consumers starting their holiday shopping early, which helps in spreading the cost over multiple pay periods.
Cristofoli noted, ‘Tis the season to start Christmas shopping. By launching now, we have two pay days to go until the big day, and we’re offering more help and advice than ever before via our Style Squad.’ This initiative is designed to support customers in managing their festive budgets while securing the perfect presents.
While highlighting the benefits of early shopping, the campaign reassures shoppers of convenient home delivery through Freemans. Although not guaranteed by Sophie herself, the advertisement suggests that the choice of gifts and pricing will meet customer expectations.
This festive campaign by Freemans strategically combines celebrity appeal with practical shopping solutions, aiming to ease holiday preparations for consumers.
