French Connection is enhancing its presence by partnering with Very and expanding its store network across the UK.
- The brand will launch its AW24 womenswear range on Very, featuring tailored occasionwear and dresses.
- In 2025, French Connection’s menswear will also be available on the platform, starting with the SS25 collection.
- By the end of 2024, four to five new store locations will open, exceeding previous expansion plans.
- Recent store openings include locations in Guildford, Livingston Designer Outlet, and Clarks Village in Somerset.
French Connection is set to increase its market reach through a strategic partnership with digital retailer Very, offering its Autumn/Winter 2024 womenswear line on the platform. This includes a selection of sophisticated tailoring and eye-catching dresses ideal for the upcoming party season. This initiative marks a significant step in expanding its digital presence and reaching a broader customer base.
The agreement will extend to include the brand’s menswear collection in 2025, commencing with the Spring/Summer collection. This is expected to further diversify the offerings available on Very, appealing to a wider audience and strengthening French Connection’s position in the market.
Currently, French Connection operates 19 direct-to-consumer stores across the UK, supported by a network of well-known stockists and concession partners like Marks & Spencer and John Lewis. Plans are in place to open an additional four to five locations by the end of 2024, surpassing the initial goal of five new stores set earlier this year. This expansion includes both full-price and outlet stores situated in various high street and shopping centre locations.
Earlier this year, French Connection made a return to Guildford and Livingston Designer Outlet, reflecting its commitment to expanding its physical retail footprint. The opening of a new store in Clarks Village, Somerset, and recent concessions within John Lewis and Brown Thomas stores in Ireland, further illustrate this growth strategy.
The strategic alliance with Very complements French Connection’s existing relationships with numerous UK-based stockists and concession partners, reinforcing its retail network and enhancing brand visibility.
This strategic expansion and partnership with Very underscore French Connection’s commitment to strengthening its market presence and retail footprint.
