Future Stores, an immersive retail concept, is opening soon on Oxford Street, aiming to blend retail with digital marketing.
- The new 435-square-metre space at 95 Oxford Street will feature state-of-the-art LEDs and data capture methods.
- Founder Ariel Haroush envisions the store as a dynamic retail media platform, engaging like a social media feed.
- The opening will create 40 new jobs and offers brands a chance to showcase to 1.3 million passersby.
- Oxford Street is also set to become pedestrian-friendly, enhancing its appeal as a global shopping destination.
A unique retail concept, known as Future Stores, is set to launch on Oxford Street next month. This innovative venture aims to integrate retail and digital marketing, providing a new hybrid platform for brands to connect with customers. The store, located at 95 Oxford Street, occupies 435 square metres and promises to engage its audience with cutting-edge technology.
The founder, Ariel Haroush, has taken inspiration from various global influences to select this prime location. Haroush expressed his excitement about the potential to transform retail’s dynamic, akin to the ever-evolving nature of social media platforms such as Instagram. The store’s emphasis on creating a dynamic and engaging environment is expected to draw parallels with digital marketing strategies.
Featuring state-of-the-art LED installations on walls and ceilings, along with sophisticated data capture techniques, Future Stores is designed to provide brands with unique insights into consumer behaviour. This approach aims to optimise marketing campaigns and enhance sales conversion rates, positioning the store as a leading retail hub in London.
Brands will have the opportunity to book the space for showcasing products to the substantial footfall of 1.3 million people who frequent Oxford Street. This initiative is expected to not only boost brand visibility but also facilitate proactive consumer engagement.
The opening of Future Stores will create 40 new jobs, contributing positively to the local economy. Concurrently, plans announced by the Mayor of London, Sadiq Khan, to pedestrianise Oxford Street, are anticipated to restore the street’s reputation as a world-renowned shopping destination.
These changes signify a progressive shift in retail experiences on Oxford Street, potentially setting a new standard for high-street shopping.
The introduction of Future Stores, combined with the pedestrianisation of Oxford Street, signals a transformative period for retail in this iconic London location.
