Renowned supermarket George at Asda has joined forces with TV personality Stacey Solomon to unveil a new homeware collection.
- The range, titled ‘At Home with Stacey Solomon Exclusively for George Home’, marks Solomon’s debut in home design.
- Comprising over 200 pieces, the collection spans an array of home essentials, including items for bath, bed, dining, and living spaces.
- Incorporating Solomon’s personal style, the collection features motifs inspired by her dogs and elements from Pickle Cottage.
- The collection, launching on 7 September, will introduce new items seasonally, beginning with autumn-themed accessories.
Renowned supermarket chain George at Asda has partnered with beloved TV presenter and interior design enthusiast Stacey Solomon to launch an exclusive homeware range, marking an exciting venture into home design for Solomon. The collection, aptly titled ‘At Home with Stacey Solomon Exclusively for George Home’, is a significant milestone in her career, introducing shoppers to her unique sense of style and design.
The collaboration showcases more than 200 pieces that cater to various areas of the home, including bath, bed, dining, and living spaces, as well as a selection of accessories. Each item has been carefully designed to reflect Solomon’s distinctive aesthetic, which includes playful slogans and dog motifs inspired by her pets, Peanut and Teddy.
Prices for this diverse homeware collection start at just £1, emphasizing affordability without compromising on quality. The collection, which will see new items introduced seasonally, kicks off with a selection of autumnal accessories. Solomon’s enthusiasm for the project is evident in her statement, ‘I’ve loved the whole process of creating each piece… I hope people love it as much as I do!’
Liz Evans, Chief Commercial Officer for George at Asda and General Merchandise, expressed her excitement about the partnership, noting Solomon’s alignment with their customers’ tastes. Evans highlighted that the affordable range promises to enhance home aesthetics for the autumn-winter season and hinted at future developments as the partnership evolves.
This launch follows Asda’s earlier introduction of a high-quality fashion range for George, positioning the supermarket as a significant player in the affordable yet stylish home and fashion market.
This partnership between George at Asda and Stacey Solomon brings stylish and affordable homeware to customers, reflecting both quality and personal flair.
