George at Asda teams up with Decathlon to enhance its online offerings.
- The supermarket launches Decathlon’s clothing, shoes, and accessories on George.com.
- Virtualstock partners with Asda to support the online range expansion strategy.
- Decathlon serves as one of the initial sellers on the platform, with more to follow.
- The partnership aims to broaden consumer reach and increase revenue.
George at Asda has made a strategic move to enhance its online offerings by partnering with Decathlon. This partnership allows customers to access a selection of the sporting giant’s products, including clothing, shoes, and accessories, on the George.com platform.
The initiative is part of Asda’s collaboration with Virtualstock, which acts as the grocer’s new range extension partner. Virtualstock plays a crucial role in facilitating the expansion of Asda’s online product range across various categories.
In this context, Decathlon is one of the first third-party sellers to become available on George.com. This move precedes the onboarding of additional retailers expected to join the platform in the upcoming weeks, thereby enriching the diversity of products offered.
Andrew Thompson, Asda’s senior manager of the eCommerce portfolio, highlighted that working with Virtualstock has broadened their range by integrating trusted brands like Decathlon. This strategic decision not only aims to attract a wider customer base but also supports the growth of Asda’s revenue.
Ed Bradley, CEO of Virtualstock, described this development as part of an emerging trend of enhancing online sales through carefully selected partnerships. Such collaborations aim to curate an extensive and appealing online product range.
The collaboration builds on Asda’s existing relationship with Decathlon, which includes concessions in 22 supermarkets across the United Kingdom.
The partnership between Asda and Decathlon signifies a strategic effort to expand Asda’s online presence and evolve its market offerings.
