Ghost, a prominent womenswear brand, is set to diversify its offerings for the autumn/winter 2024 season.
- The new product categories introduced are denim, knitwear, and outerwear, enhancing Ghost’s collection.
- New items will be available online with competitive pricing starting at £69 for knitwear and £89 for denim.
- The collection features a cohesive design inspired by 1970s feminine and modern bohemian styles.
- Ghost celebrates its 40th anniversary, continuing its legacy under the ownership of Touker Suleyman.
Ghost is expanding its product range with the introduction of three new categories: denim, knitwear, and outerwear, for the autumn/winter 2024 season. This move is aimed at offering a wider variety of clothing that complements the existing lines of women’s workwear, tailoring, and signature satin slip dresses.
The new collection will be accessible online through Ghost’s direct-to-consumer platform by late July and early August. Pricing for these new items is set competitively, with denim ranging from £89 to £149 and knitwear between £69 and £129. This strategic pricing positions Ghost to reach a broad consumer base while maintaining its reputation for quality.
Sameera Azeem, Ghost’s creative director, emphasized that the inclusion of these new categories aims to create a more cohesive collection. The design ethos revolves around timeless styling, offering customers effortless everyday looks that integrate seamlessly with Ghost’s established design aesthetic.
The introduction of denim and knitwear will be succeeded by the launch of outerwear, designed to accommodate the colder months. Outerwear pieces will be available at prices starting from £185 for a jacket, extending to £225 for a long-line maxi coat. Each outerwear piece is tailored to provide an elevated, elegant silhouette, enhancing Ghost’s overarching design theme.
Ghost’s commitment to evolving with market trends is evident in this latest collection, showcasing a blend of classic elegance and modern bohemian influences. Celebrating 40 years in the industry, Ghost remains a leading figure in womenswear fashion, under the leadership of entrepreneur Touker Suleyman since 2002.
Ghost’s new autumn/winter 24 categories strengthen its brand offerings with diversified styles and cohesive design elements.
