Go Outdoors has expanded its offerings with a new running department, Kudos Run, available in-store and online.
- Kudos Run includes premium sportswear and gear from top brands such as Adidas, Asics, and Garmin.
- The department is rolled out in flagship stores across six locations including the newly opened York store.
- Advanced foot scanners from Volumental will be available, providing detailed gait analysis and footwear recommendations.
- This expansion aims to position Go Outdoors as a premier destination for runners, embracing both beginners and experts.
Go Outdoors has introduced a new department dedicated to running, known as Kudos Run, both in-store and online. This strategic move enhances their sports collection with a focus on providing premium footwear, clothing, wearable technology, and nutrition. The department features well-known brands such as Adidas, Asics, Garmin, Merrell, New Balance, and Salomon, aiming to cater to a diverse range of running enthusiasts.
Flagship stores in six locations, including Swindon, Coventry, Stoke, Derby, Stockton, and the newly inaugurated York outlet, have adopted this new concept. These stores are equipped with advanced foot scanners from Volumental. The technology offers customers in-depth gait analysis and detailed assessments of their feet, contributing to more informed footwear selections to enhance performance and minimise injury risks.
Lee Bagnall, Chief Executive of Go Outdoors, emphasised the growing popularity of running and the company’s commitment to supporting this trend. “With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance,” he stated. This initiative enhances Go Outdoors’ partnerships with various brands, thereby ensuring that both novice and experienced runners have access to high-quality performance solutions.
This expansion underlines Go Outdoors’ ambition to establish itself as a leading destination for running gear across the nation. By integrating advanced technological solutions and expanding their product range, Go Outdoors successfully appeals to a broad audience of athletes, promoting a more informed and comprehensive shopping experience.
Go Outdoors’ new Kudos Run department sets a new standard in the retail running market, strengthening its position as a top choice for runners nationwide.
