Goodhood, an esteemed independent retailer, has relocated to a larger store in East London’s Hanbury Street, embracing an innovative retail approach.
- Originally established in 2007 on Hoxton’s Coronet Street, Goodhood moved to Curtain Road in 2014, gaining a dedicated following.
- The new Hanbury Street venue echoes the founders’ passion for Japan, featuring a dynamic rotational stock model.
- Brands like Snow Peak and Yeti lead in the new store, complemented by design-centric homeware from Seth Rogan’s Houseplant.
- The new space is set to support pop-ups, brand takeovers, and a circular ‘Life After Death’ initiative for deadstock.
Goodhood, a revered cult concept store praised for its curated selections, has shifted to a more spacious location on Hanbury Street in East London. Upon its establishment in 2007 by Jo Sindle and Kyle Stewart, the shop began as a small venture on Hoxton’s Coronet Street and moved to Curtain Road in 2014, where it developed a strong and loyal customer base.
The recent relocation unveils Goodhood 3.0, a concept inspired by Sindle and Stewart’s enduring admiration for Japanese culture. The store integrates a rotational stock strategy that allows for real-time adaptation to customer interests, presenting an agile and customer-focused retail model.
Presently, high-performing categories include camping gear from acclaimed brands such as Snow Peak and Yeti, as well as homeware items creatively aligned with Houseplant, the stylish brand by actor Seth Rogan. These are among the select offerings that inform Goodhood’s distinctive merchandise.
The architectural design of Goodhood’s new store is aligned with the latest retail trends, offering a modular format that effortlessly supports pop-ups, brand takeovers, and community-centric events. This progressive approach is similar to the renewed LN-CC store format, consolidating Goodhood’s reputation as a leader in innovative retail experiences.
Furthermore, Goodhood’s commitment to quality and timeless style is accentuated through initiatives like ‘Life After Death’, a circular programme designed to reframe and repurpose deadstock. The store also features local innovators, including Artwords’ selection of magazines and Unified Goods’ vintage collections, with music curated by Stranger Than Paradise.
In addition to expanding its physical presence, Goodhood has launched ‘Goo’, a brand incubator providing strategic services such as creative and art direction, styling, and branding. Co-founder Kyle Stewart articulated the brand’s progressive ethos, stating: “It’s our belief that there’s a vibe shift happening – and our new home seeks to reflect that.” The new space aims to deliver an evolved vision of retail and experience.
To celebrate the new store, a launch event is scheduled, emphasising the brand’s continuous engagement and connection with its community. Goodhood anticipates that the new location will further enhance its esteemed position within the independent retail sector.
The new Goodhood store solidifies its status as an innovative force in the independent retail landscape of East London.
