Gopuff has launched a new advertising platform in the UK, targeting customer shopping trends.
- The platform focuses on enabling local availability of advertised products through micro-fulfillment centres.
- Integration with CitrusAd allows brands to efficiently manage advertisements and achieve significant ROI.
- Gopuff’s partnership with Rokt expands to enable non-endemic advertising at checkout with promising engagement results.
- The retail media ad spend is expected to grow significantly to approximately $60bn by 2024.
Gopuff has inaugurated a new advertising platform in the United Kingdom, aiming to provide brands with the ability to target specific customer shopping trends. This initiative facilitates brands in ensuring their advertised products are readily available in Gopuff’s local micro-fulfillment centres, thereby expanding their reach to a broader audience, particularly millennial and Gen-Z shoppers.
Utilising Gopuff’s integration with CitrusAd, partnered brands can seamlessly plan, buy, measure, and manage ads on the platform. This comprehensive approach ensures that brands achieve exceptional revenue and returns on investment. These efficiencies also assist customers in discovering relevant products that can be promptly delivered within minutes.
Additionally, Gopuff has broadened its collaboration with Rokt, a leading e-commerce technology firm, to enable non-endemic advertising at the checkout stage. This feature, currently active in the United States, has demonstrated a higher-than-average engagement rate of 5%.
Projections by eMarketer suggest that spending on retail media advertising is anticipated to reach approximately $60 billion by 2024. This prediction underscores the rapidly growing importance of retail media within the advertising landscape.
Gopuff’s advertising approach has seen major consumer packaged goods companies and emerging brands, including PepsiCo and Liquid Death, leveraging this platform to enhance customer engagement and drive additional sales, particularly in the U.S. market. Daniel Folkman, Senior Vice President of Business at Gopuff, shared enthusiasm about introducing Gopuff Ads to UK brands, highlighting the platform’s success in generating a fourfold return on ad spend for U.S. advertisers.
Alban Villani, CEO for EMEA at CitrusAd, noted the continued strengthening of their partnership with Gopuff, translating the successful strategies from the U.S. market to the UK. Villani emphasised the fast-paced evolution of the quick grocery market and the exciting potential for e-commerce companies like Gopuff to grow revenue streams through retail media.
Gopuff’s expansion into the UK with its new advertising platform reflects an evolving strategy to penetrate markets by leveraging customer insights and innovative collaborations.
