Pure London x JATC partners with Graduate Fashion Foundation to support emerging designers.
- Graduate designers will join established brands in catwalk shows at London’s Olympia, 14-16 July.
- The event offers a platform for creativity, innovation, and launching fashion careers.
- Statements from key organisers highlight the significance and excitement of this collaboration.
- Participating graduates come from esteemed universities across the United Kingdom.
The partnership between Pure London x JATC and the Graduate Fashion Foundation aims to provide a significant platform for graduate designers. These emerging talents will have the opportunity to showcase their work alongside established brands during the July edition of the show, held at London’s Olympia from 14-16 July. The collaboration underscores a strong commitment to fostering new talent in the fashion industry.
Graduate Fashion Foundation, a charity focused on bridging the gap between graduates and industry leaders, is playing a pivotal role in this initiative. According to Megan Doyle, associate director of the Foundation, the timing is ideal as these designers are poised to launch their careers. The Foundation views the event as a vital stepping stone for these budding designers to exhibit their creativity, innovation, and technical prowess.
Gloria Sandrucci, event director at Pure London x JATC, expressed her dedication to supporting young designers and creatives. She described the event as an exciting opportunity, not only for the designers but also for attendees who will witness fresh and innovative collections. The event is set to feature former winners of Graduate Fashion Week presenting at the Pure London x JATC catwalk, making it an anticipated highlight.
Notable graduate designers participating in the catwalk include Amelia Perkins from Manchester Fashion Institute at Manchester Metropolitan University, Bridget Calthrop from Nottingham Trent University, Maya Rhodes from the University for the Creative Arts, and Thea Hunter from De Montfort University. These individuals are expected to bring unique perspectives and fresh ideas to the event.
Moreover, other emerging designers will exhibit their creations in the Grand Hall, including Emily Lanham from Arts University Bournemouth, Hannah Bailey from Bath Spa University, Jasmyn Lopuszansky from Sheffield Hallam University, and Shaojing Zhu from the University of Derby. This exhibition space will further enhance their visibility and provide valuable exposure to industry professionals and potential collaborators.
This collaboration marks a significant milestone in promoting emerging fashion talent at an influential industry event.
